Content EBBanner cbnA lot of time, effort and money is spent developing content that we hope will attract and retain customers. But in such a saturated marketplace how do we create content that is memorable? Your story is your competitive advantage. 

When:         Fridays: 8 February, 22 March, 5 April, 31 May, 28 June, 16 August 

Where:       Lighthouse - Unit 6, 65 Tennant Street, Fyshwick ACT
Time:          7.30am - 9.00am

Cost:           $55.00 (+GST) per person, per workshop $150.00 (+GST) for all 6 workshops


This workshop and discussion group series delves into why some content works better than others as well as practical strategies for content creators. These small group, interactive workshops balance the theory with opportunities for discussion and application of techniques and tools.


These workshops will include:

  • Looking through the lens of Jobs-to-Be-Done Theory to understand what content customers need and when.
  • Branding hacks – how to develop a practical system to tailor your message.
  • Social infrastructures and understanding what makes something go viral.
  • How does information flow on social media and what can Psychology tell us?
  • How to create a website that influences.

Content isn’t limited to text on a website, brochure or media release; it’s everything your customer interacts with. Tell the story only you can tell.


Workshop 1: Understanding how customers decide
Friday 8 February, 7:30am - 9:00am

Workshop 2: The science behind ‘Fascinate’
Friday 22 March, 7:30am - 9:00am

Workshop 3: Going Viral
Friday 5 April, , 7:30am - 9:00am

Workshop 4: Social Media & The Psychology of Sharing
Friday 31 May, 7:30am - 9:00am

Workshop 5: Inside the mind of your customer – effective websites
Friday 28 June, 7:30am - 9:00am

Workshop 6: Developing a story-driven strategy
Friday 16 August, 7:30am - 9:00am


Where: Lighthouse, Unit 6, 65 Tennant Street Fyshwick ACT

Cost: $55.00 (+GST) per person, per workshop $150.00 (+GST) for all 6 workshops



Please note no refunds within 7 days of the event date.

Spaces are limited so please register as soon as possible.