corin snowmachineCorin Forest Communications Manager Andrew Snell looks at marketing in the real-world.

From having 14 days to launch, to having too many customers, the best laid plans can often mean little once your business is off and running. Making the most of opportunities and managing issues, while keeping on message and the right tone, can be challenging for any business.

Andrew takes us through the process, ups, downs and thinking behind a rebrand and new product offering at an iconic ACT attraction.



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