Did you hear the one about Steve Jobs trying to get God to invest in the iCloud?
Thousands of people did when they downloaded APositive's augmented reality app and ran their mobile device over E.L.K's Archibald entry, Augmented Wilarity. It's one way they're using their digital skills to enhance the artistic world.
Jim Thalassoudis's work Little Audrey: the skipping girl also received the special APositive treatment for the recent 2014 Melbourne Art Fair.
But if you think augmented reality is limited to art, read APositive's AR 101 page to see its many (often surprising) applications.
An Archibald entry first with an augmented reality twist! This year APositive took a static 2D entry which is the traditional fare of the nation's portrait competition—the Archibald Prize—and turned it into a riffing, interactive, in-your-face experience for viewers.
Artist E.L.K's portrait of comedian Wil Anderson became a media talking point with the help of APositive's augmented reality app and vision from videographer Cole Bennetts.
By downloading APositive's free augmented reality app and pointing their tablet or smartphone at the artwork, viewers trigger the augment and are treated to two minutes of classic, irreverent Anderson comedy.
Have a laugh and see how it worked.
